Embrace is a multi-specialist group that operates in the areas of corporate mobility, corporate and sports events, travel solutions that promote a healthy work-life balance, and technologies aimed at the tourism and travel industry.

The group brings together several companies and business units, with a service reach across multiple geographies, each offering innovative value propositions under their own brand identities.

Over the years, Embrace has established strategic partnerships with some of the leading global players in the industry, including the world leader in business travel and corporate events, which it represents in four international markets, with Global DMC Partners (corporate events), and with Serandipians (customised travel for the luxury segment).

Embrace believes that its success is deeply rooted in its values and in a corporate culture embraced by all. A culture that values active listening and humility, recognising that learning is constant, including from mistakes. It also fosters the ability not only to adapt but to anticipate change and innovation, while inspiring and mobilising its associates around an ambitious and motivating vision.

Another key pillar of the Embrace group is its strong commitment to ambitious goals in the field of ESG, striving to make a tangible contribution to environmental and societal sustainability.